Polaroid SX-70 Promo Video Will Make You Fall In Love With the Eameses All Over Again

In 1972 Polaroid asked Charles and Ray Eames to produce a promotional video for its now iconic SX-70 instant camera, and what they created was nothing short of magical.

Even though it’s actually just a long commercial for the camera, the gorgeous video somehow gives you a greater appreciation for the Eames’ work, and for photography in general. In fact, were the couple still alive today, they could probably work their magic and create a promo video making the sports world love even Manti Te’o again.


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